Newbury Street

Project Details

Located in a world-renowned signature location, Newbury Street lacked a cohesive brand or marketing, resulting in a poor tenant mix.
Taurus identified an opportunity to consolidate ownership of a portion of the eight block street with 197 separate buildings controlled by 167 separate owners.
With unparalleled understanding and experience in a complex market, Taurus created the Newbury Line brand for our assets and made plans to bring the buildings to retail industry standard.
Over a four year period, Taurus acquired 28 different buildings on Newbury Street and began the rebranding and repositioning program.
Taurus also successfully navigated and procured more approvals from the Back Bay Architectural Commission than any other Newbury Street landlord in a 2 year period.
Taurus attracted international labels to the street such as Marc Jacobs, Nanette Lepore, True Religion, Pinkyotto and more.
Taurus chose to exit during a massive spike in gold prices, reflecting capital flight into hard assets in 2011.
The portfolio was acquired for a total of $143 million and sold in 2011 for $226.5 million to Jamestown Properties, winning the Retail Deal of the Year for 2011 recognition in various trade publications.