Austin eco-development Whisper Valley bets big on sustainable suburbs
UncategorizedMar 28, 2017
In booming Austin, Texas—a red-hot real estate market primed by tech-sector-startup money and a staggering 159 new arrivals daily in 2016—the quickly coalescing mega-development of Whisper Valley seems perfectly normal.
A Texas-sized tract of land east of downtown has broken ground, with a handful of finished model homes foreshadowing a massive planned community, now on sale and set to open later this year. When it’s completed, it will will encompass more than 7,500 single and multi-family homes and more than two million square feet of commercial space.
But it’s not the size or scale that sets this development apart. With geothermal wells being dug, Google Fiber high-speed internet cables being laid, and solar panels shipped in by the truckload, Whisper Valley offers something new: a sustainable, large-scale, and, most importantly, affordable suburban development. Homes start at $190,000, well below the market median of $311,000.
Built by EcoSmart Solutions, a new subsidiary of mega-builder Taurus Investment Holdings, a global real estate giant, Whisper Valley is a $2 billion dollar bet that going green isn’t just an upscale luxury for “coastal elites,” or the providence of custom homebuilders. In the words of Peter Merrigan, Taurus’s co-founder and CEO, it’s a “big opportunity.”
“We think this kind of development is scalable, and will become the industry norm,”
Whisper Valley represents a sea change in suburban and master-planned communities. Though it’s not the first large project to focus on green homes, it’s the largest and one of the most ambitious, aiming to provide net-zero energy capable homes (which produce as much energy as they use) squarely aimed at the mass market.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.